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It's hard to believe that six weeks have gone by so quickly. I'm now
ready for six more...Liann? Viki? lol
This week we were to create a logo and identity package of letterhead,
envelope & business card for New Dawn Healthcare. This is a home care
company whos main target client is the elderly, although others who have home
care needs would be serviced. The sale of services would be mainly to the adult
children of seniors needing some help at home.
[view
client questionnaire here]
I started thinking about this and I am their sales target. I am in the described
age range [though we won't say where in it ;-] and with a parent in her
mid-70's. Although she is in excellent health at this point, there will
come a time that this is not true. Sad to say, or to even think about, but
aging is a truth for all of us who are lucky enough to survive more than a few
years.
This started me thinking about what would make a good first impression on me
if I were shopping for home healthcare for a parent. The image would be
different from a hospital which I expect to be all business. For homecare, I
would want an experienced and knowledgeable professional, of course, however, I
would be looking for something that gave me a warm fuzzy feeling. Like being
cuddled. What I would wish for myself or my mother would be someone who was not
only a paid professional, but also a companion. Someone who might bake her some
chocolate chip cookies or stop to brush her hair or do her nails when one of us
could not be there to do it for her. Attention to little details and
kindness' that go above and beyond the bare job essentials.
With that in mind, a cold and efficient image would be rather
a turn off for me. Something softer with a tiny bit of humor
or lightness would probably win my heart. That teal and rose
combination the client suggested just looks horrible to me.
When it is in darker values it looks cold and lighter it looks
goofy. I think this may be just a personal thing as, in the
mid-80's I did my condo in a rosy mauve and there were teal
accents in pillows, vases, etc. It did not take me long to
get extremely sick of those colors...ugh!!! Thank goodness
this lady is open to some other ideas. I'll start fiddling
and see what evolves...maybe I can use one or the other, but
NOT together. lol
I would be checking references and credentials on anyone,
but that first impression is what we are talking about here.
The little something that would make me want to follow through
with a face to face meeting with a representative of a home
healthcare agency. A real gut reaction.
I went looking at different healthcare logos and websites. What is it with
all the trees? There seem to be trees at every turn.
 A logo that is not technically
*healthcare* came to mind immediately. That is the little drawing representing
a mother and child that is used by the March of Dimes [http://www.modimes.org]. Although
not exactly the same situation, the feeling I am looking for is there. I have
seen it used both with and without text and in various colors and situations.
It speaks volumes to me without saying a word. The message is one of love,
nurturing and caring. Now if I could only think of something with this
beautiful simplicity. *sigh*
Here are some simple logos that were in someway related to elder health care
that I found attractive:
 Logo of Dale Commons Assisted Living
Community
[http://www.dalecommons.com]
This logo is used in several ways on their site. If you check their site,
you will see that this has been used in several ways including one with more
effects suitable for web viewing, not print. Simple logos can be changed like
that and still be highly identifiable.
And one more:
Morningside Assisted Living
[http://www.lifetrust.com]
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